What’s the difference between evergreen content and timely content? Is one better than the other? Here are my thoughts, both on marketing and...
Category - Marketing and Networking
How Consumers Consume
It’s time to rethink the way consumers consume our art. In so doing, we may discover new outlets, new audiences—and our art will become more accessible.
For the Love of Photography
There’s a reason why the best among us create art—and it’s not for the likes and shares. We do it above all else for the love of photography.
Don’t Forget Your Own Advertising!
We photographers often forget to create promotional images—and there is more to these types of images than just the self portraits. Here are my...
Separating the Art from the Marketing
Art is not about the tools, whatever marketers have to say about it. Look at it from the perspective of a writer and you’ll see what I mean.
Fragmented Audiences
We paint audiences in broad strokes—but it’s vital to understand the subtleties so that we can find those who will best enjoy the images that we create.
What People Say and What They Do
Paying for photography reviews might result in a brief flash of attention. But lasting popularity comes from photographs designed to promote themselves.
Making Connections with Your Viewers
Artmaking is about transmitting information from artists to viewers. Here are some thoughts about how you can more easily make these all-important...
Planning Photos to Suit Your Market
When creating art, the temptation is to create without regard to future viewers or markets. This is a vital component that you should consider from the...
Networking with Your Fellow Photographers
Networking isn't always easy for photographers but there are a few ways to go about it. Here are some creative ways to make a few new photographer...
The Modern Photographer: A Master of Many Trades
The skills that photographers need today are entirely different from those of yesteryear. Here are some modern skills that most photographers will need.
The Many Problems with Social Media
Is social media the right way to share images with your audience? It can be a valuable tool, but it also comes with problems that I will outline here.
On Writing and Photography
What kinds of writing will a photographer need to do? And, is it important that photographers write creative essays? Let these thoughts help you to...
Marketing Photography: The Dream Versus Reality
It is not easy to make a living as a fine art photographer but it can be done, especially if you are willing to turn your photography into a business.
Potential Solutions for Struggling Museums and Galleries
When people are tightening the belt everywhere and funding for the arts is being cut, how are museums and galleries to survive? Here are some solutions.
The Barriers that Stop Us from Enjoying Art
There are many things that stop us from purchasing or printing fine art photographs for our homes. I'll show you how to move past these barriers!
How to Design a Professional Portfolio
How do professional photographers create impressive portfolios? There are many considerations, but it all starts with these basic guidelines.